Yeni Sezon Modeller ve Kadın: Asger Juel Larsen

Asger Juel Larsen . Justin A’Shea, the shopping for director at on-line luxurious retailer MyTheresa, just lately advised Reuters that Copenhagen was one in every of only some cities that impressed him. “It’s unique minimalism. Beautiful simplicity is of their DNA. It is just not based mostly round excessive heels and miniskirts,” he mentioned within the article.

It’s that straightforward class that’s beginning to flip the heads of vogue insiders, like A’Shea, and shoppers alike. (Denmark’s vogue exports have reportedly grown by sixteen % since 2009.) One of essentially the most promising abilities of all of them is Danish designer Asger Juel Larsen, who received the inaugural menswear award within the Woolmark Europe competitors final month, beating out designers like Pavel Ivancic, Vladimir Karaleev, and Cedric Jacquemyn. His judges included Style.com’s Tim Blanks, Colette’s Sarah Andelman, and Hermès’ Séronique Nichanian. “It was a unanimous resolution. We had been all in settlement concerning the alternative,” Nichanian advised WWD of their menswear alternative.

On the heels of Larsen’s Spring 2015 “Interrupt Me” runway present in Copenhagen (as a part of Copenhagen fashion week, which has simply wrapped up), we checked in with the London College of Fashion grad to speak in regards to the altering style scene within the Danish capital proper now, his resolution to go away London for Copenhagen, and extra.

On the Copenhagen trend local weather proper now.“Copenhagen trend week is without doubt one of the greatest in northern Europe—it’s probably the most attention-grabbing in Scandinavia. We have some actually robust designers who’ve been exhibiting for a few years, after which some new ones coming from locations like London and Amsterdam who’re attempting a brand new factor and different approach of presenting. There’s a really enjoyable power right here proper now.”

London vs. Copenhagen aesthetics…“They are undoubtedly the entire reverse look. The complete London scene—I suppose that makes up the craziness of what I do. Obviously, tailoring is a big a part of what I love to do. But I even have my Danish heritage—I used to embroider issues with my mother and grandma, and that makes up an enormous a part of who I am as a designer.”

On rising his enterprise…

“I confirmed at London trend week when I graduated—I had sponsored exhibits—then I was both going to do exhibits for press or return to Copenhagen and construct an organization. When I moved from London, I actually didn’t wish to go away, it’s such an epicenter of vogue. But we’re doing it at our personal tempo, and I’m actually glad I did it that method. Eventually, I would additionally wish to have a base in NYC. We are bought at VFiles in New York, T. Lorenzo in S.A., Henrik Vibskov, and plenty of locations in Scandinavia (clearly). Our largest enterprise proper now’s coming from Japan and the I.R. Our diffusion line of fundamentals, A.S.S. Madhouse, is far more inexpensive, and that’s doing fairly properly.”

The quick results of the Woolmark win…

“I assume the present went very well. I assume there have been much more worldwide magazines on the present due to my Woolmark win. Also, plenty of patrons have been contacting me. All in all, the information has been in all places and all of the media retailers have coated it. My Google alerts are going mad proper now. It appears like the long run goes to be hectic.”

On the artwork of profitable a style prize…

“I had a extremely good, however very quick, dialogue with the judges. I assume they thought the materials and the clothes I did have been distinctive. I needed to make a human sheep with the merino wool—all of us laughed about that. I didn’t have a lot education on doing a trend competitors, they simply chosen me and Anne Sofie Madsen to do it. It was simply me and my workforce, making an attempt to make one thing actually pure. You know?”

His dream style prize to win…

“To me, Woolmark is every little thing. There is nothing greater.”

Photos: Courtesy of Asger Juel Larsen; Copenhagen Fashion Week