Anya Hindmarch ’s meals-impressed luggage from final season—Frosted Flakes, digestive biscuits, ginger nuts, and all these standby teatime snacks exalted in England—had been a sellout. Customers ate it up, so to talk. The designer tells us they offered out 5 occasions since final season—and, astonishingly, some customers are nonetheless wait-listed. For her enjoyable-park-themed Spring 2015 London vogue week presentation, Hindmarch ran the chance of overshadowing the gathering, however dancing skeletons, swirling teacups, a rotating catwalk, and rocking soundtrack solely helped add to the hype.
Large purses in “sticker”-impressed prints, with enjoyable motifs like “cease looking at my purse” and “baggage have emotions too” had been decked out with googly eyes, egg yolks, and chocolate splashes. Hindmarch will even be promoting stickers individually for purchasers to slap on, to customise every purse. (But don’t peel them off, she warns, it might result in harm—honest warning.) There have been additionally round clutches in pencil case shapes, oversize pencils, and extra cute slogans, all in opposition to a backdrop of fashions in pristine white boiler fits with scarves wrapped round their wrists and neon-touched stilettos. For those that thought that the pencil case/schoolgirl/sticker-impressed look was a bit too Pop Art for his or her style, luxurious emerald inexperienced, royal blue, and chalky baggage within the traditional Hindmarch form accentuated with solely the smallest smiley-face detailing supplied an ideal antidote.
Hindmarch guarantees that this time the manufacturing will improve, so wait-lists and sellouts will wane, however with an outing like this, absolutely demand will solely proceed to develop.
Antonio Marras Spring Summer 2015
Anya Hindmarch
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