Antipodium is a London-primarily based label with Australian roots. Its identify, in line with artistic director Geoffrey C. Finch (an Aussie, East London transplant himself), is “a play on Antipodean, and a nod to the democratic nature of fashion in our homeland. As the label has developed, the title continues to replicate our laid- again strategy to style.”
Fittingly, Antipodium’s East London base is floor zero for the kind of individual for whom Finch designs: younger and hip but skilled—the working lady who loves (and pays) for her social gathering life. In the few years because the model launched, Antipodium has turn out to be a agency favourite of cool purveyors like Alexa Chung, Beth Ditto, Edie Campbell, Dree Hemingway, and Carey Mulligan, amongst others, and is stocked by worldwide powerhouses resembling Barneys, Liberty, Opening Ceremony, Isetan, and lots of extra.
The Spring ’14 assortment, which is previewed right here solely forward of this Saturday’s runway present, is entitled Attention Shoppers. It is a tribute to Finch being a “shopgirl at coronary heart. It’s a mash-up of Are You Being Served?, Cher fromClueless, Miss Piggy, Romy and Michele, Pretty Woman, and Barbie—primarily the glory of retail,” says the designer. The excellent news is that his hodgepodge of references works. A blush pink, iridescent knife-pleat skirt with a Tropicana-patterned bowling shirt takes the lady from the workplace cubicle to cocktails. Ditto a houndstooth jacket and a roll-up-your-sleeves-and-get-to-work white costume. “With SS14, we’re pitching to maneuver to the subsequent degree,” supplied Finch. “These are thrilling instances.”
Anthony Vaccarello Spring Summer 2015
Antipodium
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