Anna Dello Russo was sitting entrance-row carrying a white satin gown with an allover smattering of oversize purple lips on the Au Jour Le Jour Spring present. The print has turn into a trademark for this up-and-coming label run by Mirko Fontana and Diego Marquez, whose type is a cross between the power of pop and an virtually infantile spontaneity. Dello Russo paired her couture-inflected quantity with a pair of vibrant excessive-tops, and her sporty look was not dissimilar to what Marquez and Fontana confirmed on the runway. Working round a manga inspiration, the designers took clues from hyper-visible modern Japanese tradition, throwing references to a cult ’80s volleyball cartoon into the combination. This meant there have been shorts aplenty within the assortment, and multi-strap sneakers all through in numerous heights. There have been stripes, too, in sheer glitter and sequins—even on distressed denims, as a result of at AJLJ, shine is obligatory.
Irony was one other key phrase: Sushi jacquards and bento field clutches made for a enjoyable tackle the Japanese theme. Prints included the aforementioned lips, this time in a nasty-woman-smoking-a-cigarette model. Which brings us again to Dello Russo. The avenue-fashion favourite is a supporter of Au Jour Le Jour, as are many bloggers and international model pundits. In the start, the label received its first little bit of publicity by making offers with influential Italian style individuals and dressing them throughout trend week—it was an efficient enterprise/media plan. For Spring, it appeared that Marquez and Fontana have been sticking with blogger tradition. Most of the seems they confirmed had a notable similarity to the best way consideration seekers are already dressing themselves outdoors present venues. Fontana and Marquez have nice vitality and a knack for the sellable: Their rising success is proof. At this level, they simply must problem themselves extra. Or go for different approaches to styling.
Au Jour Le Jour Spring Summer 2015
Au Jour Le Jour
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